Retrospective exhibition of the Czech artist, designer and architect Bořek Šípek, called Out Of Limits, was presented by Art Salon S Dancing House between October 2015 and February 2016. The spectacular exhibition included almost 200 works, mostly glass objects and individual pieces of design furniture. One of the most valuable works of the exhibition was a glass vase called Elusive Wild Rose designed by the former President Vaclav Havel for Bořek Šípek in 2004. For this event we managed to implement more than 90 media outputs including a report in the News on Czech TV 1 or introductory interviews for the magazine MF Dnes and the periodical Instinct. The huge media involvement is also evidenced by the fact that most artworks of the extensive exhibition have been sold. We arranged the complete PR communications, media partnerships, PR celebrities and management of social networks for the exhibition of Bořek Šípek in the Dancing House.