SIGNAL Prague Light Festival 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020
© Michal Ureš
- Public relations
SIGNAL Light Festival in Prague has been our client since 2013, which was the first year of the festival. We view SIGNAL as a wonderful challenge and opportunity for experience and every year we try to take the success of the festival’s PR campaign to an even higher level. In 2014 our media campaign drew almost half a million people to the second year of the festival. Each year the media coverage we create for SIGNAL results in more than 450 media releases, close to two-dozen interviews with the festival’s director and participating artists, live television appearances, coverage across all the Czech television stations, approximately 350 print and online articles including full-page, two-page, and front-page articles in the country’s major newspapers, magazines, and online media. But our biggest success has been the enthusiastic crowds that roam through Prague every year and make sure the word SIGNAL is heard on every corner. We believe that the festival is just getting started and that media coverage and public awareness of the event will continue to spread and grow each year.
‘I began working with these women at the very start of the SIGNAL festival, which thanks to the fantastic work of the PR team has come to boast some of the biggest attendance figures for a cultural event in the Czech Republic. They showed themselves to be very well prepared, dedicated, and committed. In my professional career this was by far my best experience of working with external PR. I really don’t want to recommend them too highly because I want to keep them all to myself :).’Martin Pošta — Director of SIGNAL Prague Light Festival