Studio deFORM was founded by Jakub Pollág and Václav Mlynář during their studies at the Academy of Arts, Architecture and Design in Prague and at the Royal College of Art in London. They represent a new generation of young designers with extensive international experience and vision, they hold many prestigious awards and run a business of Czech Bomma brand in a creative way. Their studio based in Prague focuses on product design. In spring 2019, the deFORM launched its subsidiary project MONUMENT Office, whose main activities are the creation of shops, installations and creative campaigns. PIARISTI implemented media relations for the deFORM studio and its new MONUMENT Office project.