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Freshlabels: Czech concept store

  • Public relations

The Czech concept of store Freshlabels opened its first traditional shop abroad in May, in the popular Mitte district of Berlin, a 5-minute walk from the iconic Alexanderplatz. The concept follows on from the Prague branch specializing in backpacks, bags, luggage and accessories and introduces brands that have been under selection of Freshlabels´ guardians, with emphasis on style, quality and sustainability. Freshlabels' interior in Berlin is built on visual minimalism, innovative solutions and recognized design features. An architect, Lenka Míková is its author. 

PIARISTI provided media relations for the topic by opening a new store.